ARTS2613 Typography

Credit Hours: 3 semester hours
Prerequisites: ARTS1101 Two-Dimensional Foundations
Co-requisites: ARTS1105 Digital Foundations

Course Description

This class will introduce the core principles behind typography and explore its application in visual communication. We will study the anatomy of type, the different styles of fonts, how to manipulate their properties and how to apply these properties in a practical sense. We will learn how to design meaningful and effective graphic communication through our written language. Starting off in the traditional sense and integrating our studies into our many different digital software programs. Since typography is detail oriented, creative thinking and craft will be of equal importance.

Goals and Objectives

The goals of this course are as follows:

• Introduce students to the principles of typography.

• Learn the traditional skills of typography and apply that to the digital world.

• Students will be able to recognize different fonts by their specific characteristics.

• Students will be able to design using type to create impactful messages.

Students who complete this course will be able to:

• Take an idea and show the process from the beginning to end, starting with pencil and paper and ending up with the final version on the computer.

• Properly adjust and manipulate type to create solid and impactful design by showing their understanding of several key terms. For example, kerning, leading, tracking, and hierarchy.

• Identify the differences between several different font styles and when to properly use them to make their message clean and clear for the audience.

Materials Needed

• Flash Drive

• Sketchbook

• Drawing pencils

• Black Art Inking pens. Micron or a Fine tip Sharpie. For inking purposes. • Metal Ruler or plastic ruler